Jacqueline McClure, Genesis Background Screening Services
Just about every business uses social media now to help promote their brand, communicate with customers, and market to prospects. Are you using it to your advantage while also managing the down side?
You can be sure your competitors are using it so don’t stick your head in the sand. There is almost no barrier to this low-cost marketing and, in fact, much of it is free. You can post using almost any device from just about anywhere which gives you the opportunity to get timely information out fast.
Social media is more than marketing. It is a great way to connect with your customers and engage them on a deeper level. Where else can you get instant feedback? If you are truly listening to your clients and responding, it is likely that they will share your post which helps your content get pushed out to more people. The potential audience is huge. Obviously, not everything goes viral, but the possibility is there. The right content at the right time can move quickly and have a substantial impact.
Tracking your social content will give you a better idea of what types of posts get response so that you will know what content to provide. Quality content will help with organic search as well as with your standing in the search engines.
Okay, so you know you need to start or improve your social media. What are the pitfalls you need to be aware of?
Social media can eat up lots of time. Even though cost is low, remember that time is money. It’s not something that you get all set up and let it simmer on its own. You will be working on it long term. And it’s hard to measure ROI. Just because you’re popular, it doesn’t necessarily mean it equates to revenue.
Social media is not a one-way message. You can’t just push out what you want to tell – old school advertising won’t work here. You have to be fearless and be real – you will get clients complaining or bringing up issues you may not want in public view. This doesn’t have to be bad…it gives you an opportunity to show how helpful and supportive your company is. Remember, those complaints are floating around out there anyway, better that you have an ability to address them and show how authentic your company culture is.
Yes, this is all a little scary and you may feel that you lose control of information about your company being more public than you want. You need to have staff you trust that understands your social media goals and stays on message and takes the time to proof before posting! It’s inevitable that some mistakes (maybe embarrassing) will be made, but that is part of social media–it is not perfectly crafted company communications.
For more help to make sure your company is hiring the best staff possible, you can consult with an experienced CRA (Consumer Reporting Agency) that has the services you need to fill in your HR gaps. The right partner can help you recruit, integrate your system, perform background screening, drug testing at convenient locations, and provide support throughout the process. Not only can you feel confident that you are bringing the best hire into your company, but you will know that you have done due diligence both legally and ethically for your employees and customers. In addition to accomplishing this at a price that fits your budget, a professional CRA partner pays for itself by avoiding costly hiring mistakes. For more information, contact Genesis Background Screening Services at 866 944-0041 ext 101, email getstarted@gbsspro.com or visit http://www.genesisbackgroundscreening.com/
Genesis Background Screening is not a law firm and provides our blogs for informational purposes only. These blogs should not be considered as a substitute for experienced legal advice. Any laws or regulations mentioned in our blogs need to be researched by your company and any questions you have need to be answered by your legal counsel to be sure your organization is within the law and compliant with regulations.
