Social media for recruiting and hiring
With the national unemployment rate at 4.1% (February 2018, U.S. Bureau of Labor Statistics), it would not be surprising for you to be challenged when you need to hire. Because there is so much competition to get the best talent, you have to pay more attention to the employer-employee relationship and the generational shift that is taking place. As the Boomers are retiring, they are taking a lot of tribal knowledge with them.
You probably already know that job seekers are checking you out almost as thoroughly as you are checking them out. With sites like www.indeed.com and www.glassdoor.com it is now easy for anyone to find out more about what it is like to work in your company. Unfortunately, it is very easy for disgruntled employees
Just about every business uses social media now to help promote their brand, communicate with customers, and market to prospects. Are you using it to your advantage while also managing the down side? You can be sure your competitors are using it so don’t stick your head in the sand.
It is likely you are already using social media for recruiting your job openings. Although it’s a great resource, not all job seekers use social media. Using a mix of recruiting tools will give you a more diverse group of talented candidates, but when you do use